The Team
At 77Labs

People you’d actually work with. Bios you’ll never have to read.

We’re a crew of operators, engineers, creatives, and specialists who live for building leverage into businesses.

17 core operators. 15 vertical experts we drop into sprints, stacks, and deep dives. Still better at fixing systems than writing bios.

Here's who is running the show.

The Chief Doer

Yoela Palkin

Managing Partner

Serial founder with multiple exits turned systems optimizer.
Thinks in deal flows, flowcharts, and margin math.
Leads 77Labs with a mix of surgical ops and chaotic good.

X IconEmail Icon
Engineering & Ops Leads
Ivan
Automates like it’s a reflex. Systems are second nature.
Michael
Backend surgeon with an operator’s mindset.
Davinci
Architect of elegant hacks. Yes, it’s his real name.
Cody
Retail ops sniper who speaks fluent ML when needed.
Design Leads
Ross
Turns complexity into clarity with ruthless UX logic
Shotaro
Motion, structure, and space – always intentional.
Olivia
Makes digital systems feel warm, human, and obvious.
Marketing Leads
Tina
Builds funnels like frameworks. Data is her second language.
Emily
Growth strategist meets brand therapist. Holds it all together.
Accounting & Legal Leads
Ivanna
Every dollar tracked. Every hole plugged. Margin protector.
Gregory
Financial risk-spotter, spreadsheet whisperer, never misses.
Derek
Legal firewall + calm in the chaos. Startup-safe since day one.

Alongside the core crew, we bring in 15 domain experts.

People who’ve built in healthcare, retail, AI, deep-tech, and finance. They add depth across industries and business models, stepping in when scale needs extra firepower. They redesign processes, stress-test strategies, and accelerate go-to-market. They embed fast, execute clean, and roll off without drag. Not consultants, not decks, just operators who leave leverage behind.

Illustration of a mouth and speech bubbles
Think you should be on this page too?
Send us an email